Guess for men | Guess for Junior | Guess Handbags | Guess for women | Guess for kids

GUESS MISSION

At GUESS?, we are committed to being a worldwide leader in the fashion industry.

We deliver products and services of uncompromising quality and integrity consistent with our brand and our image.

We are committed to listening and responding to the needs of our customers, associates, and business partners, and to honoring their individual value.

We are dedicated to personal and professional enrichment through an environment of open communication, teamwork, trust, and respect.

We continue to give back to the community, support humanity, and protect the environment as part of our responsibilities.

We remain committed to an entrepreneurial spirit that fuels the growth of our company and increases shareholder value.

Through principled leadership, we embrace diversity, and we cultivate strength, pride, and passion to align our personal lives with our professional lives.


GUESS HISTORY

GUESS? started in 1981 as a small California jeans company. Now, GUESS?, Inc. has developed into a global lifestyle brand. While jeans remain the foundation of the company's history and success, GUESS? designs, markets and distributes its full collections of women's and men's apparel throughout the United States and Canada. The company has successfully granted licenses for the manufacture and distribution of many of its product categories, including kids & baby apparel, watches, footwear, belts, fragrance, jewelry, swimwear, handbags, small leather goods, eyewear, and leather apparel. GUESS? has licensees and distributors in Europe, South America, Asia, Africa and the Middle East.

The GUESS? founders and majority owners, Maurice and Paul, were raised in the south of France, a region that cultivates a passionate understanding of French design and the essence of style. Combining their love of the American West with a European sensibility, they created GUESS?, Inc.

In the early 80s, fashion denim had little direction. People felt that denim was dated, and jeans were not considered a fashion statement. The Marciano brothers would change that perception forever. Their designs were timeless, sensuous, strong and chic. The GUESS? approach was fresh and set the standard for the future of denim. Initially, retailers greeted GUESS? with skepticism. Buyers weren't interested in denim, but the brothers' infallible instincts and persistence prevailed. Their 3-zip Marilyn jean was sexy, with a unique style and attitude. Bloomingdale's finally agreed to sell two-dozen pairs of the 3-zip Marilyn jean as a favor to the Marciano brothers. Within hours, the entire stock was sold out. The GUESS? label was born and would become one of the world's most recognized and influential brand names.

GUESS? quickly infiltrated popular culture and became an icon of the generation. GUESS? created groundbreaking advertising campaigns featuring sexy, sultry models previously unknown in the industry, and turned them into superstars overnight. Models such as Claudia Schiffer, Carrè Otis, Eva Herzigova, Laetitia Casta, Carla Bruni, and Naomi Campbell launched their careers in the original GUESS? campaigns. Directed by the keen eye of Paul Marciano and shot by then unfamiliar photographers such as Wayne Maser, Ellen Von Unwerth, and Neil Kirk, the GUESS? brand was brought to life from the deserts of the American West to the beaches of Rio and the streets of Paris.

With striking images and fresh new products, the brand gained momentum and nationwide recognition. In the 80s, GUESS? product expanded beyond men's and women's jeans, as Baby GUESS?, GUESS? Watches, GUESS? Footwear, GUESS? Eyewear and GUESS? Parfum were created. The 90s saw rapid international expansion, bringing the GUESS? American tradition to Europe, Asia, South America, Africa, Australia and the Middle East. The second decade of GUESS? brought the introduction of GUESS Collection, Handbags, Activewear, Jewelry, Swimwear, Innerwear, Leather, Belts, Neckwear, and Men's Classics. In the mid 90s, GUESS? became a public company and launched its first web site, GUESS.com. Prior to the new millennium, GUESS.com became an e-commerce site, and the GUESS? family continued to grow with the launch of the GUESS?' online outlet, GUESS.com/outlet, in 2001. GUESS? continues to challenge its own high standards as the company strives to remain a driving force in the 21st Century.

MAURICE MARCIANO BIOGRAPHY

Founder Maurice Marciano, Co-Chairman and Co-Chief Executive Officer, has overseen the company's design direction and has led its unwavering and extraordinary expansion since 1982. He is truly the driving force behind the company's spirit and commitment to superior quality. Maurice has guided the company's growth to a net revenue of about $636.6 million for 2003.

Maurice concentrates on product development and coordinating the design department. He is also in charge of quality control, from raw materials to the final product. Each category of merchandise reflects the same unique aesthetic that is the core of the GUESS? design philosophy. GUESS? was created to enhance the casual, yet diverse lifestyles of its customers.

PAUL MARCIANO BIOGRAPHY

Founder Paul Marciano, Co-Chairman and Co-Chief Executive Officer, is credited with the vision that is the cornerstone of the GUESS? image - one that has created some of the most innovative and groundbreaking pictures in the history of advertising..

Truly a visionary, Paul has shaped the direction and the look of GUESS? advertising from its inception. With his unique eye for dramatic photography, he has created images that invite a voyeuristic and emotional response in the eyes of their viewers. Supported by bold, sensuous and captivating advertising images, GUESS? has received the industry's highest honors, including the Clio and Designers and Art Directors awards, assuring its place in American popular culture.

GUESS?' successful global expansion can be attributed to Paul's lead role in overseeing the development of the domestic and international licensing and export businesses. Under his keen supervision, as of December 3, 2004, GUESS? had 21 domestic and International licensees and distribution in major cities throughout Africa, Asia, Australia, Europe, the Middle East, North America and South America. Paul Marciano is also the driving force behind the success of the worldwide retail store and factory store expansion.


GUESS PEOPLE

GUESS? is inspired by the high energy and style of the people who work for the company. GUESS? people make it happen, keeping the company on the forefront of innovation, setting trends, and wrapping the world in their unique style.

Since its inception in 1981, GUESS? remains a company that takes pride in the bright, talented and creative people that make its enormous success possible. In every department, from in-house advertising to global marketing and licensing, design, production and sales, GUESS? employees go above and beyond expectations. Maintaining the company's high standards comes naturally to employees who consistently pour their creativity into producing exceptional work.

GUESS? is service-oriented, listing toll free numbers for customers to call for online assistance. GUESS? takes responsibility for ensuring a pleasant shopping experience for every customer. At the retail level, GUESS? specialists are available for assistance and consultation in every GUESS? boutique.

It is this top down philosophy that fuels GUESS?' commitment to quality and creativity. These fundamental principals make for an exciting working and shopping atmosphere.


GUESS IMAGES

Designed by Paul Marciano, Co-Chairman and Co-Chief Executive Officer, GUESS? advertising campaigns continue to shatter barriers in creative thinking, as they present the world with innovative ways to define itself. Paul Marciano has a unique sense for dramatic photography that evokes an emotional response in the eye of the viewer.

The image of the GUESS? model has become a pop culture icon in the history of fashion advertising. Accessible yet mysterious, the GUESS? Girl is portrayed as confident, spirited and sensuous. The captivating images enable the viewer to act as voyeur, glimpsing what is simultaneously public and private. The GUESS? image is defined by its simplicity, proving that great design and creativity do not have to be overly complex in fashion.

GUESS? images have been showcased in international print campaigns in virtually all major magazines, on television, billboards, bus shelters, and telephone kiosks throughout the world.

The GUESS? Journal, an oversized full color bi-annual magazine, redefines art in advertising. The GUESS? Journal features timeless yet relevant stories about new trends in the art world, unusual travel destinations, exciting profiles, philanthropic events and cutting-edge fashion and accessories from GUESS?.

GUESS?' commitment to quality and creativity is evident throughout the company's web sites, especially GUESS.com and Marciano.com. The sites effortlessly blend image, information and technology in dynamic and highly interactive environments.

Some of the many award-winning photographers whose talents have been recognized in GUESS? campaigns include Pablo Alfaro, Ellen Von Unwerth, Wayne Maser, Odette Sugerman, Paul Mazzucco, Daniela Federici, and many more.


GUESS STORES WORLDWIDE

The GUESS? retail environment has found a familiar home in both freestanding stores and in in-store shops in some of the world's most prestigious malls and department stores.

GUESS? retail stores embody the GUESS? image and bring trend setting style to cities around the globe. Various GUESS? product collections, exhibited in uniquely designed settings, create a visually pleasing and functional experience for shoppers. The design elements incorporate simplicity in its features, clean architectural lines, and expressive lighting. These imaginative retail spaces blend a visual sampling of signature GUESS? images with practical store design.

As of January 2005, the GUESS? wholesale business was represented in over 940 doors in the United States. GUESS? has approximately 157 retail stores in the United States, including full-priced stores, factory stores and GUESS? Kids stores, and 51 stores in Canada. GUESS? also has approximately 236 international stores.

GUESS? has Licensees and Distributors in North America, South America, Europe, Asia, Africa, and Australia. Through theses arrangements and its store network, GUESS? has attained a worldwide presence. GUESS? stores provide an inspirational shopping environment worldwide in countries such as Aruba, Australia, Bahamas, Bahrain, Bolivia, Brunei, Canada, China, Costa Rica, Dominican Republic, Ecuador, Egypt, El Salvador, France, Greece, Guatemala, Hong Kong, Indonesia, Israel, Italy, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, Netherlands, Panama, Philippines, Portugal, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, United Arab Emirates, and Venezuela.

International GUESS? retail locations have a licensing or distributor agreement to ensure that the sites blend with appropriate local customs and appeal to the local market. Growth for the future of GUESS? stores includes continued global expansion.


GUESS.COM - ONLINE STORE

GUESS?, Inc., one of the word's leading lifestyle collections of casual apparel, accessories and related consumer products, opened its virtual retail store at www.GUESS.com in early 1999 with a complete re-launch and design in 2004..

Along with the standard GUESS? sites, GUESS? also lays claim to www.GUESSFactory.com, and the beautifully designed www.Marciano.com, which also launched in 2004. In May of 2005, GUESS launched www.GUESS.ca for its Canada customers, to round out the complete GUESS? family of websites.

GUESS.com features an intuitive, easy-to-navigate online catalog showcasing GUESS?' apparel and accessories. To fill the need from their customers, the GUESS? in-house programming staff built a first rate, custom e-commerce system with a number of order processing features, including online ordering and payment capabilities.

GUESS? provides a toll-free number, 1-877-44-GUESS, where friendly and helpful customer service representatives are at your service to offer shipping tips, suggestions, and technical help. In addition to shipping online for women, men, and accessories, you can visit www.guessinc.com to find information on GUESS? events, advertising campaigns, models, and GUESS? history. You can also find a store in the international store locator. Known for its world-famous advertising campaigns and quality products, the GUESS? sites boast a large selection of past and present 'GUESS? Girls; complete with photo gallery and biographies.

The GUESS? commitment to quality and creativity is evident throughout its sites, which effortlessly blends image, information, and cutting-edge technology in a dynamic and highly interactive environment. With the public's ever-increasing and seemingly insatiable thirst for anything new, the sites are updated with new merchandise and information on a regular basis.


GUESS U.S. LICENSEES

GUESS? has licensees and distributors in North America, South America, Europe, Asia, Africa, and Australia. GUESS? licensees include baby and kids apparel, belts, eyewear, footwear, fragrance, body care, handbags, jewelry, leather, swimwear, and watches, thanks to the creative influence of Paul Marciano, who has guided everything from the foundation of the GUESS licensing world.

The latest additions to the GUESS? licensee family are our new innovative, freestanding GUESS? Accessory stores. With a specific focus on our complete range of products for both men and women including luggage, handbags, watches, eyewear, and small leather goods, customers have a chance for the first time to discover the full line of GUESS? accessories available to them. Additionally, premium styles exclusive to the GUESS? Accessory store are showcased.

Each licensee has evolved to consistently reflect the GUESS? image. All licensees are unsurpassed in offering style and quality to consumers around the globe, contributing to make GUESS? one of the best selling brands in the world. GUESS? licensees deliver products and services of uncompromised quality and integrity consistent with the GUESS? brand image.


GUESS STYLE

The company's spirited philosophy is conveyed through its design sensibility. GUESS? style celebrates the human form, inspired not only by the truly spectacular faces that grace GUESS?' signature photos, but also, by the very real men and women who are the true inspiration.

With a touch of international flair, the all-American style of GUESS? has always been original. The elements of GUESS? style are defined by great attention to detail and a European passion for cut and fit. Quality and attitude set GUESS? apart. Running the gamut from casual hip to downtown chic, the look of GUESS? is classic, yet stylish and modern in every sense.

The GUESS? customer has developed his or her own personal fashion identity, finding a balance between the fantasy of fashion and the reality of life. Smart and confident, witty and sophisticated, each is fashion conscious and a trendsetter.

The original vision, the one that redefined denim with the sexy 3-zip Marilyn jean, has evolved into a multi-faceted fashion and lifestyle collection. While jeans remain the foundation of GUESS? style, the world of GUESS? has expanded to encompass comfortable, casual clothing and accessories for women, men and children to suit every lifestyle.

Denim-wear has evolved drastically in past years from its origin as basic work attire. Denim is now a fashionable, profitable business and a large industry in the United States. From high-end haute couture designers to mass-market retailers, everyone in the fashion industry wants a piece of this lucrative business. In this current denim war, GUESS? prevails with its innovative designs, original washes, and stylish trends.


THE GUESS FOUNDATION

Awareness is essential at GUESS?. The GUESS? Foundation was established in 1994 as an extension of the company's view of the need for philanthropy and of its sense of corporate responsibility. The scope of the nonprofit organizations it supports grows each year.

The foundation devotes careful attention to requests for financial assistance, and is a benefactor to organizations that work in many areas, including those improving public education, assisting the homeless, and preserving and protecting the environment. The GUESS? Foundation also supports disaster relief, as well as cancer and AIDS research and treatment, among others. GUESS? Community Outreach donates time, money, food, and GUESS? merchandise to help organizations that reach the needy in many communities.


GUESS RECENT DEVELOPMENTS

Two decades after the birth of the first GUESS? jean, the company continues to be guided by the Marciano brothers. GUESS? derives its net revenue from the sale of GUESS? men's and women's apparel and licensed products, through its network of retail and factory stores primarily in the United States and Canada, through its online store at www.GUESS.com, from worldwide sale to wholesale customers and distributors, and from net royalties from worldwide licensing activities.

As it progresses into the 21st century, GUESS? continues to challenge its already high standards in order to remain a driving force in the world of fashion. Now a $1.2 billion multinational retailer, GUESS? sells clothing and accessories to enhance the casual lifestyle of people with a flair for individualism.

In the fall of 2000, GUESS? Inc. introduced GUESS Premium, a complete line of superior men's and women's jeanswear. Using the highest quality ring spun denim imported from Italy, and utilizing European designs, this line stands alone in the saturated industry of denim. GUESS Premium can be purchased in select GUESS? retail stores or on www.GUESS.com.

In the fall of 2003, GUESS? Inc. announced a collaboration with Parlux Fragrances, Inc. in the development and distribution of a GUESS? fragrance collection. The collection will reflect the GUESS? image, and will complement its customers' relaxed, sexy lifestyle. The fragrance line is a welcome addition to the fashion giant's licensed product family, and it will work to uphold GUESS? as a complete lifestyle brand.

In the Summer of 2004, GUESS? Inc. launched its first ever brand extension, Marciano. Marciano follows suit in true GUESS style with apparel and accessories that are on the edge of the fashion forefront. Daringly sexy, yet highly sophisticated, Marciano represents pure glamour in everyday fashion. Marciano boutiques will be opening in major metropolitan cities throughout North America. You can also find the Marciano collection in select flagship GUESS store locations, specialty stores, and online at www.marciano.com.

Most recently, GUESS? launched its new innovative, freestanding GUESS? Accessory stores which focus on a complete range of products for both men and women including luggage, handbags, watches, eyewear, and small leather goods. The first GUESS? Accessory store opened its doors on September 15, 2004 at The Grove in Los Angeles, California. Since then, there has been no slowing down, as two more stores launched domestically, and nine internationally including Italy and Lebanon, with many more under way both in the United States and abroad.

 

GUESS?, Inc. Press Kit 2005